We missed simple and silly advertising, so we were thrilled to get to create this campaign directly with an amazing client.

Maille is the mustard they give you in France when you ask for mustard, it’s been around 274 years, but it's not that well known in the US. We wanted to show people the history of the brand in a way that still felt modern. So we ripped a portal through old french paintings (they weren't real, relax) for people to get a taste of a mustard from another place and time.